Ways to Monetize Instagram for Small Local Businesses

Social media platforms are a great way to advertise your business for free. Therefore most businesses don’t take the opportunity to advertise their business on social media such as Instagram. Instagram is one of the best way to advertise your business since it got more than 400 million users, not only that but Instagram users are highly engaged with their favorite accounts. Instagram is a great way to get way to brand your business for potential new clients. It is, also, a great way for local businesses to advertise, it is free and can be managed easily.

Here are the best ways to use Instagram for local businesses:

Create a business profile:

First step is set up a free business profile, you will be able to add business information like store hours, business address and phone number. Add a fun bio that defines who you are as a business.

Use a recognizable profile picture

Second step is to set up the account by adding a brand picture or business name that relates to your business, for example if you own a coffee shop, you can make that your profile picture on Instagram business account.

Goals

This step is the most important, it is very important to set your Instagram marketing business goals. Think about what you want when making the business account. It can be anything from increasing revenue, advertising, and gaining followers that can turn into customers.

Set a Strategy

Plan a basic content strategy such as colors, them. Your Instagram page content must be consistent . Use images that stand out, high quality that can be taken for your phone. For example if you own a coffee shop, you will be able to post images of coffee, lattes, bakeries, location and more. Below is an example of one of favorite cafe in Carlsbad, CA. They always stay consistent with their content, colors and more.

Time& Posts

At first it might take some time to find out which type of posts work best with your followers, you will need to post everyday multiple times a day to find the times and days that work best. Also, posting time is very important on Instagram. Pay attention to the times of the day where you get more engagement such as like, comments, etc.

Location

You must include a location in every post, even if you have multiple locations, try to tag the location of where the picture was taken. It is an easy way for your followers to know where you located.

Example of betterbuzz coffee using location

Hashtags

Hashtags are the key to grow your account. Think about a list of popular Instagram hashtags you can use for your business Instagram page, and don’t forget to add location hashtags, it is the best way to find local followers that can become your customers.

Instagram Story

Finally, Instagram stories you can use daily to engage with your followers. It is good way to engage with followers, Instagram stories last for 24 hours, you can post anything, not only that but you can add hashtags, location, emojis, you can use Instagram polls to know what your followers want.

In conclusion, Instagram is a great way to achieve your business goals, it is fun fast and effective. It is a great way for small local businesses to differentiate themselves from other business in their area, increase revenue and grow and engage with their customer.

My Five Favorite Wineries in Temecula

Why travel all the way to Northern California when you got some of the best wineries located within 60 minute drive from San Diego. Temecula is one the fastest growing wine regions in California. First winery that opened in Temecula was in 1975, and since then more than 40 wineries have opened since then. Temecula wineries are known for the diversity of their wine from red to white, dry to sweet and more.

So here are my top 5 favorite wineries:

1.MIRAMONTE CELLARS

Miramonte is located on a hilltop with breathtaking views of the valley. I really recommend going there with a group of friends, to hangout or celebrate special-occasions. They have really nice outdoor seating area and outdoor restaurant. They have table and cabana reservations that are only available to club member. They do live music on Friday and Saturday nights. Wine tasting is $20 on weekends. I don’t recommend getting food from there since the restaurant is always busy but I love their charcuterie board and salads that you can share with friends, and it is just perfect to pair with wine. They also do tours, reservation is required. They actually have deals on Groupon, I would really suggest to get a Groupon deal before going it will save you money.

2. WILSON CREEK WINERY

Wilson is a family friendly winery. It is a very nice winery and reasonable prices on wine. They have great indoor and outdoor area, plenty of outdoor seating. I really enjoy their outdoor grass and creek area, they usually play live music on the weekends. They have some unique wine. My favorite is the Almond sparkling wine, it is a must try at Wilson Creek, it is one of their award winning. They have great salads and appetizers to pair with wine. I would really suggest going there if you have kids, it is a great place to relax while kids can run around.

3. MONTE DE ORO WINERY

If you are looking for a small winery with nice views and great romantic vibe, I would really suggest going to Monte De Oro. It is not as busy as the other wineries in Temecula. The wine tasting room looks over their beautiful vineyards, there is also a bistro that you can order lunch while wine tasting. I really suggest trying the Cabernet Sauvignon and the Moscato, my absolute favorite at Monte De Oro.

4.EUROPA VILLAGE

Europa Village is a gorgeous winery with a Mediterranean European feel. They have plenty of outdoor seating with amazing views. they have two different tasting packages, standard for $20 six tastes and premium $30 for eight. I really enjoy their sparkling Moscato. It is a beautiful place to chill with friends and family, they also allow you to bring your pets.

5. OAK MOUNTAIN WINERY

I would really suggest doing a tour at Oak Mountain. The design of the cave is super cool. Make sure to get a Groupon before you go, they have a 2 for 1 deal that includes cave wine tasting with meat and cheese tray, but make sure you make reservation before going there. They have great wines and amazing views to take pictures. I really suggest this winery for couples, since it got a romantic vibe to it

Each one of those wineries I listed above has it’s own uniqueness. If you are in the area I would really suggest checking out those wineries. It is also so much fun to hangout with your friends and family and relax for couple of hours. I would also celebrating special events there, like birthday’s, bridal parties and more. There’s so much to do in Temecula from wine Tasting, to horse back riding and hot air balloon ride.

Check out Groupon for some wine tasting deals: https://www.groupon.com/